Client: Epione | Role: Art Director, Graphic Designer, Illustrator | Creative Direction: Maxine Goynes | Agency: Equal Parts Agency
The objective was to develop a new visual identity and packaging for a renowned high-end holistic spa owner, known for her transformative treatments. With strategic expansion in mind, we recommended introducing in house product, as many customers praised her healing hands AND luxurious oils. **portrait photos used for concept + placement only.